Content is King, this is what you hear every day and everywhere more than once. Whether it is social media, forums or news websites, you can clearly see a consensus on the fact that content has emerged as most powerful tool for success. Secondly the ultimate purpose of a website is to provide an effective platform where you can spread your content with global audience, and if it is said that, a website is meant for content, it would not be a wrong statement. After admitting the fact about importance of content when it comes to website design, why this fact is ignored, and literally this ignorance is made intentionally in most of the cases by leaving the content development task for last stage. In such cases, the web designers use fake text like lorem ipsum to fill up the space and to have a rough idea of design aesthetics. This is absolutely a mad practice to develop website prior to content creation. A more professional way suggests that, content should be developed in parallel with web design so that design can be adjusted according to the content. If website is designed using dummy text without taking into account, the actual content considerations then you may end up in a horrible situation where content does not adjust in design and everything gets mess up.
A better approach is to start working on content at initial stage to avoid inappropriate use of generic content like lorem ipsum, once it gets finalize then move towards design phase and choose the best one to meet the needs of your content. Designing a website without knowing content is just like initiating the house building without knowing how many bedrooms are actually required. You can write content by yourself because no one knows your business better than you and you can also grab some relevant content from competitors’ websites to have a better idea of how your web design will eventually look. Content and web design both are important for SEO. An SEO friendly web design enhances the effectiveness of content so it’s a better choice to take both these elements parallel to each other. Suppose your website related to food business gets live with dummy content (which may contain fashion designing), meanwhile Googlebot visits your site and witnesses such blunder then it will leave a very bad impact on your website. Effective SEO services must incorporate such considerations. No doubt it may take time and some serious brainstorming to come up with better quality content but remember when your treat a King as a King the reward you will get in return will exceed your expectations.
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AuthorZahid Manzoor Archives
September 2018
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